ALBERTA iGAMING · MARKET OPPORTUNITY REPORT

Alberta’s next sportsbook and casino players are already inside Canada’s largest convenience store advertising network.

Get the audience data, inventory and market forecasts to plan your Alberta iGaming launch.

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Inventory scale

The Alberta network planners can build on.

2,880+
OOH faces province wide

2,648 static faces and 236 digital faces across the province, ready to plan against your priority Alberta markets.

970+
Retail locations across Alberta

Convenience and retail environments where Albertans shop, fuel up and make everyday decisions.

3.61M+
Daily impressions

25M weekly impressions, at the scale a provincial gaming launch requires.

A dense, plan-ready network you can map directly to your priority Alberta markets.

Audience and performance

Where intent already lives, and how out of home lifts it.

289
Index among convenience store visitors who place sports bets daily
4X
Higher online activation with out of home
46%
Search online after seeing an out of home ad
17%
Visit the brand website after out of home exposure

Out of home concentrates spend where intent already lives, then lifts digital response.

Sources: Vividata Sports, Gaming and Betting Study 2026. Nielsen OOH Effectiveness Study and OAAA OOH Industry Research.

Audiences

Who you reach inside Alberta convenience.

What’s inside

A planning resource, not a sales brochure.

Alberta’s projected path to $1 billion in gaming revenue

Audience profiles and gaming behaviour insights

Alberta convenience store audience data

Available inventory across Alberta and nationally

Recommended media planning strategies

Why convenience stores are an overlooked gaming channel

Media Planning Guide
Alberta iGaming Market Opportunity
Alberta iGaming Media Planning Guide preview
2026 Edition · Audiences · Inventory · Forecasts
Network partners

Built on Canada’s most-visited retail brands.

30+
locations
700+
locations
15+
locations
200+
locations
Why Adapt Media

Why media agencies use Adapt Media.

Daily impressions at provincial scale

Reach at the scale a provincial gaming launch demands, every single day.

Digital and static faces across Alberta

A plan-ready inventory grid you can map to your priority markets.

Canada’s largest convenience store advertising network

Presence in one of the most frequently visited retail environments in the country.

National reach where gaming advertising is legally permitted

Extend beyond Alberta with confidence across compliant markets.

Digital, static, mobile retargeting and attribution

A connected toolkit that links real-world exposure to measurable online action.

Built for media planners and buyers

Inventory, audiences, and attribution mapped to the way agencies actually plan.

Interior of a Circle K convenience store with Adapt Media digital screens running live betting graphics at the checkout counter.
Inventory in action

Reach players closer to purchase decisions.

Adapt Media reaches consumers in convenience stores, one of the most frequently visited retail environments in Canada. Our network helps gaming brands build awareness and drive action in high traffic locations across Alberta.Digital and static faces

380+
2,300+
90+
65+
Download the guide

Get the Alberta iGaming
Media Planning Guide.

Discover the audiences, inventory, and opportunities shaping Alberta’s next major growth market.

Proven sportsbook and casino campaign experience.
Alberta is the next growth market.

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